Recontextualizing Hadith in the Digital Era: A Content Analysis of the Mata Naqra YouTube Channel

Abstract

The rapid development of information technology and globalisation has transformed social interactions and knowledge dissemination, with social media becoming a central platform in religious communication. This study aims to explore the role of social media, particularly the Mata Naqra YouTube channel, in disseminating the hadiths of the Prophet Muhammad (peace be upon him). Employing a qualitative method with a library research approach, the research analyses the Arba’in Nawawi playlist managed by Husain Basyaiban. The findings indicate that the channel provides a systematic model of hadith education, integrating textual and contextual approaches through clear language, visual engagement, and structured content delivery. Audience responses reveal a positive reception, with viewers acknowledging the accessibility and applicability of the content in daily life. The study also identifies opportunities such as accessibility, interactivity, and flexibility, as well as challenges including oversimplification, influencer authority, and misinformation risks. Theoretically, this research contributes to the discourse on digital dakwah by highlighting how recontextualisation of hadith through social media can bridge classical scholarship and contemporary needs. Practically, it underscores the importance of enhancing digital religious literacy and encourages further research on platform-based dynamics of hadith dissemination.